Top 5 Writing Rules for Small Business Marketers

Here’s the deal: You can describe the hell out of your product or service, but if your customer doesn’t quickly understand how it’s going to change their life for the better, then they’re gone. Tell them what’s in it for them. What problem are you solving for them? What will they be able to do faster, easier, or better if they use your product or service?

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How a kickass (and authentic) “About” story could change everything for your business.

Why on earth is it so ridiculously hard to write good things about ourselves? No matter how many times over the years I've had to sit down and write the "About" section of my site, I always find myself feeling braggy or self-important. I procrastinate working on it because it's so personal and weirdly soul-baring. And it’s not like I share overly personal life events or intimate feelings about things. It's because I have to use my own voice. My real life if-I-read-this-aloud-my-voice-will-shake voice. 

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