KAREN MORRISSEY BEDARD

Creative Director | Writer | Strategist

3899 Highland Avenue, Skaneateles, NY 13152 | 617.515.7102

karen@karenbedardcreative.com

 

EXPERIENCE

Karen Bedard Creative

Sole Proprietor, September 2016 – Present

Clients: Adjacent, H.E.Rossi, You Live Right, Polaris Direct, Kuvée, Happy Bombs, Uvero

(Creative strategy, Copywriting, Product positioning, Website, Social, Email, Online Display, Ecommerce)

 

SharkNinja, LLC

Director, Digital Brand Strategy & Activation, April 2016 – July 2016

(Social, Online Display, Ecommerce sites, Content Marketing)

• Propelled business priorities via compelling creative experience/activation strategies across owned properties

• Drove overarching brand marketing strategy, managing digital agency and strategic marketing partnerships

• Led digital storytelling efforts to elevate the Shark and Ninja brands via social channels

• Collaborated with stakeholders to create digital content plans to amplify and support integrated marketing efforts

Creative Director, December 2014 – March 2016

(Branding, Storytelling, Video, Collateral, Email, DM, Print, Online Display, Social, Retail, Packaging, PR, Radio, Infomercial)

• Partnered with brand leadership to lead internal SharkNinja rebrand, developing a unique voice and tone

• Developed creative messaging foundation from which to build social community growth and engagement

• Managed team of senior copywriters responsible for delivering against omni-channel strategy

• Created product positioning and directed creative platform development for Ninja Coffee Bar launch

 

Kitsap Regional Library

Consultant, October 2014-December 2014

(Brand voice, positioning, tagline, manifesto)

• Partnered with marketing leadership to deliver a unique brand character and voice consistent with the organization’s

new mission, values, and visual identity.

• Developed a tag line to encapsulate and signal the new brand

• Created a brand manifesto to help facilitate organization-wide understanding and adoption of the rebrand.

 

Grove Marketing

Associate Creative Director, August 2014 – December 2014

Clients: LogMeIn, OnProcess Technology, Next Step Living, Market6, Anaqua

(B2B Marketing, Content Creation: Video, Radio, Collateral, Email, DM, Print, Display, Social)

 

Vistaprint

Associate Creative Director, April 2012 – June 2014

(Branding, E-commerce, Video, Mobile, Content Marketing, Blogs, Email, Display, Collateral, Print, DM, PR)

• Reshaped Vistaprint’s creative and strategic approach from traditional Direct Response to branded DR

• Elevated marketing creative to build customer relationships and loyalty while maintaining revenue goals

• Created global brand voice and directed/approved execution across all marketing channels and site

• Co-creative directed company rebrand – personality, voice, visual identity (2014 launch)

• Managed a global team of 10 copywriters

 

Arnold Worldwide

Associate Creative Director, January 2011 – April 2012 | Senior Copywriter, October 2006 – January 2011

Clients: Ocean Spray, Tyson Foods, Huntington Bank, Volvo, Carnival Cruise Lines, Royal Caribbean, Progressive Insurance

(Broadcast, Digital, Direct, Email, Collateral, Print, Point of Purchase)

 

Digitas

Copywriter, April 2004 – October 2006 | Proofreader, June 2002 – April 2004

Clients: OnStar, XM Radio, AT&T, General Motors

(Digital, DM, Email, Print)

 

EDUCATION

St. Lawrence University, B.A. Creative Writing | London Semester Abroad Program

 

PROFESSIONAL DEVELOPMENT & RECOGNITION

GAP International Breakthrough Leadership Intensive | Vistaprint Manager Development Program | AdClub of Boston,

Creative Concepts | 3% Conference | Harvard University Extension School, Memoir Writing

AWARDS: Effies, Hatch, MITX, NEDMA